Piaget: Brochures from the era of haute-joaillerie

Over the past two years, there has been a resurgence of interest in Piaget watches from the 1960s to the 1980s. Is this new fascination driven by hype, a fashion trend, or a rediscovered appreciation for a forgotten gem?

In my quest for a thorough understanding of the quality and craftsmanship of Piaget timepieces from that era, I turn to period brochures. What were their price points? How were they marketed? And how do they stack up against other vintage watches currently circulating in the market? Let's delve into the past to unravel the allure and value of these pieces by Piaget.

This is a selection of scanned brochures that will be updated frequently.

 

Piaget Brochure No. 18 April 1976 from Pedro Alvarez,Spain

 

Piaget Brochure No. 12

More be uploaded

 

Piaget Brochure 1964 from Gomis

More to be uploaded

 

And more

Previous
Previous

Alpina 6: The Waterproof tank of 1939

Next
Next

Restoring provenance: The “Panos Pladelis” Ulysse Nardin Chronograph